If there are two brands I’ve been obsessed with lately, it’s Stussy (who we’ll get to in a second) and New Balance. For my money, these two are making some of the coolest shit out at the moment, and in the case of NB, they are happy to give the keys up to hip, hot creatives and clothing brands. You can pick your particular flavor when it comes to who is making the best New Balance collabs, but Joe Fresh Goods has reeally been killing the game with his designs. His latest collection is hands down his best and is sure to be big seller. As a certified writing broke boi (who must suffer under the reality of media conglomerates who don’t pay on time), I must appreciate from afar but goddamn do I love everything about these shoes. The color schemes, the pink accents on both pairs, the green splash on the tongue. It’s just an insanely sweet pair, and one of the few worthy of the highway robbery they’ll fetch on resale. Shoutout to Joe and his whole creative direction project happening there. New Balance is desperate to shed its identity as the official shoe for white supremacist dads, and this is a great way to go about it.
Julia Fox had a rough winter but I think she’s bending the corner. After taking part in Kanye’s very obvious scheme to make his soon to be ex-wife jealous and having to suffer the indignity of being dressed up like a Yeezy mannequin, Julia Fox gained the notoriety and fame she wanted and is now using it the way any cool celebrity should: saying cool shit and turning heads. The picture above is from a Pap shot catching her grocery shopping, and even despite buying Aquafina like a psychopath, I gotta respect the audacity of this fit. It’s partially shameless but the addition of a long coat is what really sells it as an earnest look from her. It’s the kind of stupid shit more famous people should do, once again cementing Fox’s return to being the people’s celeb.
Stussy is probably my favorite brand right now. They’ve been revitalized over the last few years thanks to rededication to just making quality skater/surfer clothing. Their new lookbook for the summer is full of gems, especially the lace and draped shirts and bright neon slacks. It’s all dirtbag couture, which is my kind of carrying on. No one is doing it better than them at the moment.
And After That is the place you go to for movie merch and shirts that aren’t completely marked up 300%. Movie tees are the new rap tees for a sophisticated class of hypebeast, which if you have read this newsletter before you can probably surmise I belong to. They’ve got a new Michael Mann tee as part of the Museum of the Moving Image’s memorial weekend series on his “masculine melodramas.” The front of the shirt features an approximation of Robert De Niro and Al Pacino from the movie Heat, while the back includes the four movies being shown at the museum, including The Insider, Collateral, and Miami Vice. It’s kinda illegal for men of a certain age to not want a Heat shirt, so it’s my duty as an American to celebrate and covet this joint.
Crenshaw Skate Club is the mastermind of a now 19 year old college kid Tobey McIntosh who spearheaded his own black skate brand. They make good shit and now they’re about to collaborate with Jordan brand to make their own AJ 36 shoes. I’m mostly done with trying to buy Jordans but I just really admire what these guys are all about.
Weirdly getting into Christian tees, anything that seems made for a church’s vacation bible school program or FCA assembly. Maybe its a personal return to irony in my life, but I’m into it as another flip of the whole “Dare shirt being worn by dopeheads” thing. Not every one of these tees are well designed but when you do find one that is they tend to be pretty sweet. The best ones have elaborate drawings of the cross or Jesus on them alongside some Christian platitude. I could use more God in my life and this is way more convenient than church.
Bonus:
Look at my mans resplendent in that all white coat. A silly angel here to save our souls.
King of bad fits. I can’t help but even admire it at this point.
Worst Of The Week
A Kobe Bryant leopard sweater vest jersey? They locking up the wrong niggas. #FreeYSL #FreeAllPoliticalPrisoners
Shoutout Tremaine Emory, he’s at Supreme now and he’s doing his best to pump life into a stale hype brand. I like him and Denim Tears a lot, but I gotta say something from the heart. This new collection is based on the photos of Harlem photographer Roy DeCarava, which is a cool idea but rubs me wrong for a place like Supreme. I never like it when these fashion houses start using our black icons and leaders for their merchandise. I hated that MLK collection from a few years back as well. It’s not that they’re untouchable it’s more so the audience. I know we all like to act like selling clothes to white teens at ridiculous prices is the new cultural revolution but it just feels shameless. The last twisting of the knife by capitalism of these people’s memory. They deserve better.
If you want to send any questions, comments, concerns, good vibes or hate, or advice, email me at iodaramola@gmail.com. Thanks for reading, show your appreciation by donating whatever you can to the fund here.